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Make your holiday season your highest-earning months of the year, without burning out.
This guide is for the artists, illustrators and creatives who sell commissions, prints and products with a framework that works for any maker. With 12 years of holiday season selling under my belt, I break down how I made September-December my highest-earning months of the year, how I stayed organized and on top of shipping deadlines, and my marketing schedule to plan your calendar by.
What’s Inside:
What to sell: the commission categories, prints and product ideas that sell best during the holidays
How to set your rates: exactly how to price commissions, prints and products, with my actual rates as examples
Overhead: how to keep your overhead low and your margins high
Backward Timeline: a step-by-step timeline working backward from shipping carriers’ final deadlines, to keep you on track
Tips: on each page, my insights and advice about pricing structure, pre-orders, supplier ordering quantities, policies to state up front, how to not leave money on the table, and more.
Marketing Schedule: With estimated dates included, a specific marketing plan- what content to post and when, language that engages customers, and how to use deadlines to your advantage throughout the season
Reflection: On celebrating your wins and taking time off with a plan for reflecting on what worked and what didn’t so you’re set up well for next season
Supporting other artists/creatives/makers/small businesses has become a passion of mine. I ran into a lot of gatekeeping early on in my career and I vowed to always be an open book to others. A rising tide lifts all boats and I strongly believe the world needs more independent makers putting their work out there. I hope this makes you a bit more confident in doing so!
This guide will be offered at an intro price of $18 through September 8th and then will increase to $24.
The PDF will be emailed directly to you upon completion of purchase. There are no refunds on digital downloads. Feel free to email me with any questions!
Make your holiday season your highest-earning months of the year, without burning out.
This guide is for the artists, illustrators and creatives who sell commissions, prints and products with a framework that works for any maker. With 12 years of holiday season selling under my belt, I break down how I made September-December my highest-earning months of the year, how I stayed organized and on top of shipping deadlines, and my marketing schedule to plan your calendar by.
What’s Inside:
What to sell: the commission categories, prints and product ideas that sell best during the holidays
How to set your rates: exactly how to price commissions, prints and products, with my actual rates as examples
Overhead: how to keep your overhead low and your margins high
Backward Timeline: a step-by-step timeline working backward from shipping carriers’ final deadlines, to keep you on track
Tips: on each page, my insights and advice about pricing structure, pre-orders, supplier ordering quantities, policies to state up front, how to not leave money on the table, and more.
Marketing Schedule: With estimated dates included, a specific marketing plan- what content to post and when, language that engages customers, and how to use deadlines to your advantage throughout the season
Reflection: On celebrating your wins and taking time off with a plan for reflecting on what worked and what didn’t so you’re set up well for next season
Supporting other artists/creatives/makers/small businesses has become a passion of mine. I ran into a lot of gatekeeping early on in my career and I vowed to always be an open book to others. A rising tide lifts all boats and I strongly believe the world needs more independent makers putting their work out there. I hope this makes you a bit more confident in doing so!
This guide will be offered at an intro price of $18 through September 8th and then will increase to $24.
The PDF will be emailed directly to you upon completion of purchase. There are no refunds on digital downloads. Feel free to email me with any questions!